This was certainly not the case for companies such as OpenAIdevelopers of DALL-E or ChatGPTwho, I’m sure, have known what they are up to for a very long time. Until just over a year ago, talking about artificial intelligence was, for the vast majority of mortals, science fiction. And then Midjourney arrives and the creative world is rocked.And from striking the blow to breaking the table.Welcome, then, even if it is already a little late… Let’s say that something similar has happened with AI to what happened with another syntagma, climate change, two words that have also been part of our vocabulary for decades, which, despite the warnings, we interpreted as something alien to our lives until, in the midst of the energy crisis, the hottest summer in history arrives, precisely the summer of 2022, and more than one begins to become aware of its meaning and the consequences of ignoring it. Artificial intelligence in photography is no longer science fiction. And there is no shortage of reasons because, over the past year, AI has ceased to be just another of those words that come in one ear and end up going out the other with no further consequences, and has become the name of something sufficiently relevant to start to stick in our heads. It was the word of the year 2022, although in reality there are two, according to the FundéuRAE (Fundación del Español Urgente).
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